2020 | 12 pages
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Overview
The Caltech Retirement Plan brochure was designed to communicate complex retirement and benefits information in a clear, accessible format for employees. The goal was to present detailed content in a way that was easy to navigate, read, and understand.
The Challenge
Retirement plan materials are often dense and technical. The challenge was to organize a large amount of information into a concise, well-structured brochure that balanced clarity, accuracy, and visual restraint while remaining approachable for a broad audience.
My Role
I was responsible for the design and layout of the 12-page brochure, working within established brand standards to translate complex content into a clear, readable print piece.
Approach
• Designed a clean, structured layout to support content-heavy pages
• Established strong hierarchy and typographic clarity
• Used charts, tables, and visual cues to aid comprehension
• Designed with print production and accuracy in mind
Outcome
The final brochure delivered a clear, well-organized guide to the Caltech Retirement Plan, supporting effective communication of important benefits information through thoughtful, user-focused design.
