Project Overview:
A campaign created as a follow up to an RFP Corebridge Financial presented to Cone Health the previous year. The goal was to get people energized about their retirement plan, and provide resources so that the financial professionals could improve key plan metrics such as deferral rates and beneficiary rates.
These would be on-site events so were Corebridge branded rather than Cone Health branded since the Corebridge Financial brand is more recognizable.
Scope:
Supporting materials for a re-engagement event where CB financial professionals would attend different Cone Health locations to re-KO the Corebridge retirement plan. Deliverables included a postcard, a workshop promotional flyer, invitation and reminder emails, and table tents and handouts for on-site presentations.
My role:
I was involved in the design of all deliverables.
Three fliers to be distributed at re-engagement events.
Emails, table tent and postcard takeaway.