Overview
Corebridge Financial required consistent, confident brand expression across a wide range of customer-facing and internal materials. The work focused on applying and supporting the brand identity system within a highly regulated financial services environment.
The Challenge
During this engagement, Corebridge Financial’s brand guidelines were evolving. The challenge was to stay aligned with the most current standards while delivering consistent, accurate design across multiple deliverables, audiences, and timelines.
My Role
I provided hands-on brand identity and design support, working closely with internal teams and stakeholders to interpret and apply updated brand guidance as it was introduced.
Deliverables
• Brand-aligned brochures and marketing collateral
• Presentation templates and slide decks
• Print and digital informational materials
• Branded charts, infographics, and data-driven layouts
• Ongoing design support across multiple initiatives
Approach
• Tracked and implemented evolving brand guidelines
• Adapted visual systems to reflect updated standards
• Ensured consistency across concurrent projects
• Designed with compliance, clarity, and usability in mind
Outcome
The resulting work maintained strong brand cohesion during a period of transition, supporting Corebridge Financial with clear, professional materials that reflected the most current brand direction.
