Project Overview:
A campaign created to increase enrollment market share in company's retirement plans during benefit fair season through a ‘Happily Ever After’ experiential activation that builds on previous digitalization efforts, engages new hires prior to vendor selection and normalizes use of benefit fair toolkit across field teams.
Scope:
This campaign consisted of a New Hire packet of printed materials, a digital engagement landing page and kiosk design for the benefit fairs.
My role:
Once a concept was chosen, I was involved in the design and execution of all of the material including designing the comprehensive brochure, Enroll, Save and Resources handouts, wallet card giveaway, animated webinar promoting the campaign, landing page and results infographic.
Three fliers to be distributed at benefit fairs.
Brochure, wallet cards and promotional postcard.
Results infographic, ON24 landing page and campaign webinar.