Project Overview
Links Lady is a women’s golf apparel brand created to speak directly to female golfers looking for style, confidence, and performance on the course. The goal was to develop a brand identity that felt modern, approachable, and distinctly feminine without relying on clichés.
The Challenge
As a new company, Links Lady needed a strong visual foundation from the start. The challenge was to create a logo and identity that would resonate with women golfers while balancing sport, style, and credibility within the golf space.
My Role
I was responsible for creating the logo and overall brand identity, working closely with the client to define the brand’s personality, tone, and visual direction.
Approach
• Developed a logo that felt confident, contemporary, and versatile
• Focused on clean typography and thoughtful details to avoid overly traditional golf aesthetics
• Created an identity system that could translate easily across apparel, packaging, and marketing materials
• Ensured the brand felt welcoming and empowering to female golfers
• Focused on clean typography and thoughtful details to avoid overly traditional golf aesthetics
• Created an identity system that could translate easily across apparel, packaging, and marketing materials
• Ensured the brand felt welcoming and empowering to female golfers
Outcome
The final identity established a clear, cohesive foundation for the Links Lady brand. The logo and visual system provided the client with a flexible starting point for launching and growing the women’s golf apparel line.
