Project Overview:
Developed a refined logo and branding suite for an up-and-coming women’s golf apparel company.
Process:
Following the review of initial concepts, the client selected a direction that embraced a more feminine aesthetic. I developed a series of new logo designs incorporating elegant script lettering to reflect this style.
Final Design:
After narrowing down the latest concepts, the client gravitated toward three standout designs and envisioned them in her signature color—pink. We explored a range of shades before landing on a bold, vibrant fuchsia that perfectly captured her brand’s personality. Paired with her chosen tagline, "Just Be Yourself," the final logo shines alongside a custom-crafted wordmark for a cohesive, confident brand identity.
