Project Overview
New Balance required a range of detailed branded manuals that aligned with their established global brand while supporting specific campaigns and initiatives regarding restricted substances and factory compliance. The work needed to feel consistent, polished, and on-brand across multiple deliverables.
The Challenge
Working within a well-defined brand system, the challenge was to create materials that felt fresh and purposeful without straying from New Balance’s visual standards. Each piece needed to integrate seamlessly into the broader brand ecosystem while meeting tight timelines and production requirements.
My Role
I served as a hands-on senior designer, responsible for designing and executing digital-based marketing collateral. I worked closely with internal teams and stakeholders to ensure accuracy, consistency, and high-quality production across all deliverables.
Approach
• Applied New Balance brand guidelines with precision and care
• Focused on clear hierarchy, strong typography, and clean layouts
• Designed with production and real-world use in mind
• Maintained consistency across multiple pieces while supporting campaign goals
• Focused on clear hierarchy, strong typography, and clean layouts
• Designed with production and real-world use in mind
• Maintained consistency across multiple pieces while supporting campaign goals
Outcome
The final materials supported New Balance’s marketing efforts with cohesive, professional design that aligned seamlessly with their brand standards. The work reinforced brand consistency and delivered reliable, high-quality results within established timelines. Based on the success of this work, I was brought on to support additional New Balance design projects..
