Overview
Twist is a fashion brand inspired by seersucker fabrics, blending classic American style with a modern sensibility. The goal was to create a visual identity that felt timeless and familiar while introducing a fresh, contemporary edge.
The Challenge
The brand needed to reference the heritage and texture of seersucker without feeling dated. The identity had to balance restraint and personality, working seamlessly across apparel and marketing touchpoints.
My Role
I developed the logo and complete visual identity, including color palette, typography, and core graphic elements.
Approach
• Inspired by the subtle texture and rhythm of seersucker fabric
• Muted base palette with vibrant accent colors for a modern contrast
• Linear graphic elements echoing the fabric’s iconic texture
• Clean typography balancing classic American style with modern simplicity
Applications
The identity system was designed for flexible, real-world use across fashion and retail touchpoints, including:
• Apparel labels and woven tags
• Hang tags and packaging
• Lookbooks and marketing materials
• Digital brand presence and social assets
Outcome
The final identity gives Twist a distinctive, cohesive visual system that feels both timeless and contemporary. The logo and supporting elements translate easily across physical and digital applications, providing a strong foundation for brand growth.
