Branding and Identity Design
Visual identities created for a variety of clients.
LINKS LADY :: A visual identity for a client launching a distinctive line of women’s golf apparel and accessories. To carve out a strong presence in the competitive market, I crafted a brand identity that's purposeful and striking. The vibrant fuchsia logo and monogram create a memorable anchor for the brand, while the tagline and interlocking "L" design evoke connection and sophistication, embodying the spirit of modern women’s golf with confidence and style.
SAVIN ROCK THEATRE COMPANY :: Savin Rock Theatre Company (SRTC) is a professional not-for-profit theatre serving the Greater New Haven Community. The logo features a modern, stylized representation of Savin Rock, a rocky outcropping in Bradley Point Park, West Haven, Connecticut, historically known for its seaside amusement park. The design uses a coastal color palette of blue tones with a pop of coral.
MAVERICK MOUNTAINEERING SUPPLY CO :: Branding concept designed for an innovative outdoor equipment company. The bold, angular M’s (Maverick Mountaineering) shape a striking mountain silhouette, while the circular backdrop hints at a rising or setting sun, representing adventure and exploration.
TWIST :: Visual identity for a new fashion brand inspired by seersucker fabrics, blending classic American style with a modern edge. The muted color palette reflects seersucker’s subtle tones, while vibrant accents add a contemporary twist. Linear elements echo the fabric’s iconic texture, giving the brand a timeless yet fresh look.
DIGITAL MEMORY BOOKS :: A logo designed for Digital Memory Books, a company that offers custom video books. Digital Memorial Books are simple and elegant video albums to keep all your loved one’s memories close and in one place. To provide comfort for you, to share with others. To preserve that legacy for future generations.
CAFE CORBEL :: Cafe Corbel is a modern coffee shop located in Chicago, first opened in June 2018. The owners wanted the logo to reflect the café's architectural theme, initially envisioning a design that incorporated a "corbel" structure — an architectural feature defined as a projection from a wall used to support a load above it (pronounced: kôrbl). The final logo, however, leaned into a more minimalist and elegant aesthetic that captured the café's stylish and welcoming vibe.